Brothers Cider – Glastonbury Giveaway

Brothers Cider wanted a high-energy on-pack promotion linked to Glastonbury Festival, offering instant merchandise prizes and the chance to win sought-after festival tickets. The campaign needed to drive sales, feel exciting at point of purchase, and remain fully compliant as an alcohol promotion.

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Client

Brothers Cider

Year

2024

Services

•Micro site build
•Winning Moment Algorithm
•Terms and Conditions

PROJECT OVERVIEW

The Challenge

Alcohol promotions require strict age-gating, robust terms and conditions, and secure code validation. With Glastonbury tickets as the headline prize, the mechanic also needed to feel premium while protecting against fraud and repeat entries.

The Solution

We delivered the campaign through Promotix, building a branded Spin to Win experience layered with secure infrastructure:

Secure on-pack code validation
Winning Moments engine to fairly distribute instant prizes
Spin to Win gamified mechanic
Age-gated entry journey aligned with alcohol regulations
Fully compliant terms and conditions
Automated winner notifications and prize handling

The experience felt playful and festival-ready, while the back-end ensured compliance and control.

Spin The Wheel Game
Winning Moments

Results

The campaign successfully combined point-of-sale impact with digital engagement, delivering instant merchandise wins and highly desirable Glastonbury tickets through a secure, compliant platform.

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