A First-Time Promotion, A £6,000 Prize and a Brand That Needed to Make Noise at Shelf.

Community Foods, owners of Natural Days, wanted to run their first major promotion to increase brand awareness around Californian Walnuts. The objective was clear: create impact at shelf, drive engagement, and deliver something exciting without overcomplicating the process.

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Client

Community Foods

Year

2026

Services

•Creative Concept
•Campaign Branding
•On-Pack creative
•Micro site design
•Terms and Conditions
•Prize Sourcing
•Customer Service

PROJECT OVERVIEW

The Challenge

As a first-time promotional campaign, everything needed to feel considered and cohesive, from on-pack messaging to digital journey. The promotion had to raise awareness, encourage purchase, and offer prizes that felt generous yet relevant to everyday shoppers.

The Solution

We delivered the campaign end-to-end, handling strategy, creative, legal compliance and technical build:

Promotional strategy and prize structuring
£6,000 headline travel voucher
Digital retailer vouchers offering flexible prize choice
On-pack code mechanic to encourage purchase
Spin-to-reveal gamified journey
Full microsite design and build
On-pack creative design
Social-ready campaign assets
CAP and GDPR compliant terms and conditions

The "choose your own" voucher mechanic gave winners control over how they enjoyed their prize, adding a thoughtful and personal touch.

Codes On-Pack
Winning Moment and Prize draw
Spin to Win

Results

A cohesive, brand-building campaign delivered across pack, digital and social, providing Natural Days with a scalable promotional framework and a strong foundation for future activity.

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