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Be Bold or Be Boring: 5 Big Wake-Ups from Mad//Fest 2025

Agency Support, Branding, Consultancy
9 months ago
Mad//Fest 2025 delivered sunshine, sweat, and some serious marketing truth bombs. From challenger brands and legacy makeovers to AI and emotional storytelling, the event packed a punch across every session…

Peaks, Dips & Data: What Entry Patterns Say About Your Audience

Consultancy, Promotional Marketing
9 months ago
When reviewing the results of a promotional campaign, most people head straight for the big headline numbers—total entries, prize claims, redemptions, maybe ROI if we’re lucky. And yes, those stats…

Working Smarter with Agencies: The Value of White-Label Support

Consultancy, Digital Campaigns
1 year ago
A conversation with a Senior Account Director at a leading agency reminded me of where we add the most value in agency partnerships. The creative direction was largely mapped out.…

Coupons, Brand Image & Mad Men: A Debate That Hasn’t Changed in Decades

Agency Support, Consultancy
1 year ago
I know, I’m late to the table with Mad Men. Given my career in promotional marketing, you’d think I’d have watched it sooner, but here we are. And within the…

Are Your Prizes as Sustainable as They Seem? Lessons from Buy Now! The Shopping Conspiracy

Consultancy, Handling & Fulfilment, Prize Sourcing
1 year ago
The Netflix documentary Buy Now! The Shopping Conspiracy pulls no punches in exposing the darker side of consumerism. It dives into how brands and marketers drive demand, often at the…

Unlocking Brand Engagement: Tailoring Prize Promotion Mechanics to Your Campaign Objectives

Consultancy, Digital Campaigns
2 years ago
Brands constantly seek innovative ways to engage with their audience and stand out amidst the noise. One strategy that continues to captivate both consumers and marketers alike is prize promotions.…

Customer Service: The Unsung Hero of Promotional Marketing Success

Agency Support, Consultancy, Digital Campaigns, Promotional Marketing
2 years ago
In promotional marketing, the term “customer services” plays a crucial role. It serves as a vital reassurance for consumers, offering assistance should any issues arise with their purchases or enquiries.…

The Power of Emotion: Cultivating Brand Loyalty Beyond Product Love

Consultancy, Promotional Marketing
2 years ago
In a world flooded with products and advertisements, brand loyalty has become a precious commodity sought after by marketers and brand owners alike. The question often arises: Does simply loving…

Shopper marketing campaigns. Why they can be so successful for brands.

Consultancy, Digital Campaigns, Promotional Marketing
5 years ago
Over a period of a few months, I wrote an eGuide about promotional marketing. This is over 25 pages of useful tips, tricks and experiences that I have had running…

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