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Peaks, Dips & Data: What Entry Patterns Say About Your Audience

Consultancy, Promotional Marketing
9 months ago
When reviewing the results of a promotional campaign, most people head straight for the big headline numbers—total entries, prize claims, redemptions, maybe ROI if we’re lucky. And yes, those stats…

The Curious Case of the Comper: When the Prize Matters More Than the Product

Agency Support, Digital Campaigns, Promotional Marketing, Uncategorised
10 months ago
I’m a regular reader of Compers News. I’ll admit, I have mixed feelings about it. On one hand, it’s a brilliant resource. It gives you a real insight into how…

The Battle for Shelf Space: A Salute to the Challenger Brands

Branding, Promotional Marketing
10 months ago
You don’t have to look far in a supermarket to find the big players. Coca-Cola lines the drinks aisle in every imaginable format — regular, diet, zero, mini, multipack —…

When the Threat Isn’t a Hack: The Quiet Risks Undermining Promotional Campaigns

Digital Campaigns, Promotional Marketing
11 months ago
With major retailers like Co-op and M&S recently targeted by hackers — and the attackers even sending stolen data to the BBC to prove it — it’s never been clearer…

B2C Marketing: Why Stories Sell Better Than Products

Branding, Digital Campaigns, Promotional Marketing
1 year ago
In B2B marketing, relationships drive decisions. Trust is built through meetings, conversations, and personal interactions. People buy from people. But consumer brands don’t have that luxury. When you buy a…

Beyond Discounts: Why Prize Promotions Win Over Price Cuts

Digital Campaigns, Promotional Marketing
1 year ago
The latest figures from NIQ (NielsenIQ, a leading global provider of data and analytics) reveal that supermarket sales hit a record-breaking £14.6bn in the weeks leading up to Christmas, fuelled…

Coupons vs Cashback: Which Promotional Mechanic Works Best?

Digital Campaigns, Prize Sourcing, Promotional Marketing
1 year ago
When it comes to driving purchases or rewarding customers, brands have more options than ever. Whether through sampling, competitions, or exclusive offers, promotional campaigns often rely on mechanics like couponing…

The Top 5 Security Measures to Protect Your Competitions

Agency Support, Digital Campaigns, Legals, Promotional Marketing
1 year ago
Running a secure competition means walking the tightrope between keeping compers out and making entry easy for genuine customers. While the temptation to add layers of security is understandable, overcomplicating…

Harnessing the Power of Impulse Buying: Why the Right Prize Matters in Promotions

Digital Campaigns, Promotional Marketing
1 year ago
Impulse buying is alive and kicking, as the women of Lidl shoppers will happily tell you. According to a recent BBC article, even the most pragmatic shoppers can be derailed…

The Secret to Cost-Effective Promotions: Simplify, Automate, and Win Big

Agency Support, Coding, Digital Campaigns, Promotional Marketing
1 year ago
Running a successful promotional campaign doesn’t have to mean spending a fortune. By focusing on simplicity, automation, and using the right tools, you can achieve impressive results without overstretching your…

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